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Tuesday Tactics Newsletter December 15, 2009
Scott's Thoughts: The 2010 Buzz Do you hear that giant grinding sound? It's 2009 coming to a halt. Can you believe it? But if you listen a little closer, you'll hear a very quiet noise in the background. It's a cracking, fuzzy noise, almost like electricity. That's the buzz of 2010. You should be very, very excited about 2010. I know I am. This year, even if you didn't sell as many homes, you set yourself up for a truly killer 2010. How? Have you forgotten all of the seeds you've planted? Do I need to remind you how you set yourself up for a brighter future? Think about it! This year you:
- Made new friends and contacts both online and offline There are no bad years, there are only building years. Next year (and in the years ahead) you're going to see the compounding effect of your endeavors in 2009. When we started our project to provide free help for real estate agents, we never could have projected all of the ways we would make new friends, earn new business, and experience first-hand the challenges and victories you face every day. Thanks again, and keep the faith. Together, we're going to crank up the volume on that buzz in 2010.
Q&A: Pre-listing Inspection? 
A: Yes, but you must educate your sellers on what actions to take after the inspection. Knowing what you're in for when it comes to selling a house is always better than getting a nasty surprise down the line. In the event the seller finds repairs that need to be made, they can be done in a reasonable time frame. It's also useful in situations where you suspect the buyer's home inspection reflects wildly inflated estimates for repairs. Also keep in mind that if you fail to disclose a problem found in the inspection, you could be in big trouble down the line. With pre-listing inspections, you must educate your prospective clients as to the difference between maintenance repairs and home upgrades. Buyers have a reasonable expectation that the home has been properly maintained. Making necessary maintenance repairs doesn't mean the seller can up the price on the listing. You can't cover the cost of your new roof by pumping up the sale price. You might be able to use it as an effective marketing point over other listings in the area, but it's not a fabulous kitchen renovation! If your sellers do not want to make the repairs, explain that not making the repair can have a disproportionately negative impact on the sale price. For example, if your sellers want to dump a $1000 plumbing repair on prospective buyers, the buyers are not going to equate that to $1000 off the asking price. Instead, they're going to think about the time, inconvenience, and the cost of the repair. A $1000 repair might translate to a $3000 hit to the asking price. Buyers will want to be well-paid to handle a seller's headache.
How to Use LinkedIn to Sell More Real Estate
No single social network may be more utilized by business professionals than LinkedIn, and now you can receive a free guide on how to use LinkedIn to sell more real estate. You'll learn...
* What LinkedIn can do for real estate marketing. http://www.fhfrea.com/use-linkedin-sell-real-estate/
Find the Best Seat on the Plane with SeatGuru
* Detailed seat map graphics
Easily lookup seat information by airline and plane... your legs and back will thank you!
7 Red Flags for Home Buyers (& New Sellers)
http://realestate.yahoo.com/promo/7-red-flags-for-home-buyers.html This is a great companion article to send along to prospective clients. You should also consider sharing our popular Killer Keys to Curb Appeal ebook, if you haven't already: http://www.fhfrea.com/keys-to-killer-curb-appeal/ Miss last week's edition of Tuesday Tactics? No worries. We have two back issues available right now: Until next week!
Cheering you towards greater success,
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"
A good friend is a connection to life--a tie to the past, a road to the future, the key to sanity in a totally insane world.
"
--Lois Wyse (1926-2007); advertising executive, author
This helpful article from Yahoo!s real estate section was written to help buyers spot potential problems with a house before they submit an offer. However, you can also use this information with sellers to help show them what they might want to address before bringing their house on the market:
